Not just any banner ad design will do, for your website or business recognition. Present below are some basic guidelines that will increase your banner ad's effectiveness and quality:
- Professionalism: People usually get their first impression of your website based on your banner ad. Hence, you need to be absolutely certain that it presents you in the best possible light. This means that your content has to be grammatically correct and sound. Also, only those colors and font styles should be used that maximize your ad's readability.
- Ask for an action: In other words, what is it that you want the people to do after they have seen your ad. Most likely, you will want them to simply click on it. Thus, be sure your ad says so. Generally most ads already have a built–in “call to action”.
- Keep it simple: Your banner ad has only a few seconds to make its impact on the viewer. Hence, you must be able to convey your message in a very small amount of time. Thus, the ad's content as well as concept must be concise, clear and readable.
- Use words that grab attention: For instance, always use words like Secrets, Free or Special Offer.
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